Some film producers and hopefuls or wannabes in this country
talk of taking their films overseas. In this case, it is perhaps best to do
what you do best and tell stories only you can tell. Statistics do not help you
make a better movie.
If you make movies based on statistics, you’re being insincere in your craft and your movies will be forgotten even if you hop up and down naked, wearing a sandwich board with the movie’s poster for the rest of your natural life.
If you make movies based on statistics, you’re being insincere in your craft and your movies will be forgotten even if you hop up and down naked, wearing a sandwich board with the movie’s poster for the rest of your natural life.
Here are the stats anyway:
Comedies made the most amount of money from 1995-2011,
raking in a whopping US$44 billion. Not in Malaysia, of course. We’re talking
global here, man!
US$44 billion. That means you can buy around 44 years of
every action figure ever sold in the world. Cause it’s a US$1 billion a year
market, see? I can do comedy by awkwardly being pedantic. Maybe I should be a
comedian.
Well hold your horses. Even though comedies make a lot of
money collectively, having a 23.87% market share, each comedy film makes only US$26
million on average. This is because there were over 1,700 comedy films made in
the past 16 years.
Compare that with adventure movies - all 486 of them - which
grossed an average US$75 million each and a grand total of US$36 billion.
So make adventure movies, you say? Well, the ones that do
make money during this period include the Star Wars Saga, the Lord of the Rings
trilogy and Up. These movies all have budgets in excess of hundreds of millions
of dollars. US dollars. Documentaries in the past 16 years only made an average
US$2 million per film, and more than half must have been split between Al
Gore’s Powerpoint Presentation (aka An Inconvenient Truth) and Michael Moore’s
stuff.
Pix credit: http://www.conservativecommune.com |
Not all adventure flicks sell. Movies like this one -
Zokkomon - released this year, made only US$2,815 with only a reported 353
tickets sold. Guess which studio made the movie? Disney! Granted, it’s a
limited release and most critics who saw it (Wikipedia lists only two - LA
Times and Variety) voiced praise for the family movie. The other category that
did well was action (US$57 million average gross). The rest of the categories
include thriller/suspense, romantic comedies and horror made around US$28
million each.
Another way to compare are age ratings. PG-13 movies gain
the most average gross (US$43 million), with the likes of Titanic, LoTR and Avatar
falling into this sweet-spot. It’s not too sterilised for adults, and no nipple
slips for the kids. PG and G-rated movies made an average US$37 and US$39
million, respectively.
Animation/Live Action types of films such as Avatar, Harry
Potter Series, Star Wars all account for the category’s push as being number
one in terms of average gross(US$150 million), beating digital animation (US$91
million) and hand animation (US$38 million). Live action movies, of which there
were over 7,000 produced, made a whopping US$154 billion, but only US$20
million on average.
For creative types, Super-Hero movies outclassed the likes
of fantasy, sci-fi, contemporary fiction and kids’ fiction, netting an average
US$137 million.
So if any Malaysian filmmaker wants to sell-out and sell-out
well, please make a Super-Hero Adventure movie using an original script, rated
PG-13, filmed using animation/live action technique. Wait, did we ever do
anything like that?
Pix credit: http://smoothriver.net/ |
Yes, it was Cicakman, which netted only around RM5.15
million, while Malaysia’s top-grossing local movie is KL Gangster
(action/comedy) at more than twice that, at RM11.74 million.
So, maybe forget the money and go for creative satisfaction.
Maybe do something you can be proud of, not what your accountant will be proud
of.
Source: www.the-numbers.com, www.finas.gov.my.
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